Are you excited to get going in your business in 2020 or are you dreading the prospect of having to put yourself out there again? I am feeling a bit of both but excitement is starting to win out as I put my marketing plan together. With this in mind, I have listed my 5 top ways to help you to get going and have the business of your dreams in 2020. So here goes, in no particular order:
- Turn up every day. When I restarted my business in December 2017 after a 4 year break, I was virtually unknown in the image consulting industry. From the early days, one of my commitments was to show up in front of my ideal client every day, no matter what. Within a matter of months, I began to get engagement on my posts and the leads started flowing in. Some days I got no love on my posts but I stayed in the game and continued to plug away every day.
Ask yourself this question every day ‘ What am I doing today to make the sale?’. Most image consultants I know focus a lot of getting it right for their client which is truly admirable but you need to start getting clients in the door to stay in business. So I ask you again, ‘What are you doing to get the clients in the door?’
- Have conversations. You need to be talking to people about how you can help them everyday. No sale ever happened outside a conversation. I began to internalise this after reading ‘The Prosperous Coach’ by Steve Chandler & Rich Litvin and I quickly realised the power of building relationships through conversations. Schedule in conversations every day with potential clients who are asking questions and who are interested in what you do.
- Share and ask. I am a huge fan of Denise Duffield-Thomas, author of ‘Get Rich, Lucky Bitch ‘. Her marketing strategy share information freely and ask. The answer will always be no, unless you ask. You need to be asking for the sale. Many image consultants I see share freely but often don’t ask or tell their clients what they can buy from them. Is this you?
People won’t have an opportunity to work with you unless you ask.Denise Duffield-Thomas
- Forget the competition and really focus deeply on what you have to offer. Even if you think it is really simple, what you have to offer is life changing for other people. What makes you unique? What makes your journey unique? How are you different from every other image consultant out there? This is where your zone of genius lies.
I will be running my Connect & Convert Program to help you implement all the above steps from 6th -24th January 2020. The first 5 participants will get the 3 week live program at €49 ( Regular Price €99). Drop me a message to get your discount code.