If you are a Personal Stylist working for yourself, then you must put in place a system that encourages clients to come back.
I started out as a Personal Stylist almost 20 years ago and I still get repeat custom from those early days. It’s always a great joy when people come back for a number of reasons:
- You know the person, so you can help them to an even more in-depth level.
- They know you, they already like you and they know what to expect.
- They are typically raving fans and are a source of fabulous testimonials.
- They bring all there friends and family. I’ve had husbands, sisters, mothers, mothers-in-law, sons, fathers and friends all lined up in front of me for colour, style and shopping over the years.
So this week, I was thrilled to receive a message from one of my very first clients ever. She came to me many many years ago when I had a little studio in Orchard Road in Singapore.
I can still remember the consultation very well. The lady in question had just opened a huge practice in Singapore and she was taking some time to focus on herself and get her appearance in line with her new role as a CEO.
Now her situation is very different – She has moved country and is in a different phase of her life. Her hair colour has changed and she’s back for an update.
I loved doing my colour session with you probably 20 years ago…! During lockdown I grew out my hair colour and have now gone grey. I’d love to do my colours and style again.Kat, Melbourne
While I typically don’t offer colour analysis services anymore, I made an exception for this lovely lady as I totally want to catch up with her after all these years. This time around I will be conducting an online colour and style consult with Kat.
How amazing to be able to offer these services from a small little village in the South of France? I’ve even had clients come back just to have the experience of having their colours done online and get a digital palette🤣🤣🤣. I have had the most amazing clients over the years.
One of the ways to get repeat clients is to have services to entice them back.
Have you offered you clients a colour or style update recently?
Maybe they too have had a hair change, a life change or have moved country?
Repeat clients are the low lying fruit in any business – They already know, like and trust you. Don’t go leaving those lovely ripe fruit fall on the ground and disappear!