I became fascinated by the Image & Personal Styling Industry in early 2000 after seeing an image consultant do a colour analysis demonstration.
I started to see colour everywhere and it became my new obsession.
One time when I visited Dublin, I discovered a Colour Me Beautiful studio off a side street.
I was fascinated by the drapes in the window, all the mirrors, and the display of colorful scarfs. I was drawn in like a bee to honey and I just couldn’t resist.
I passed that little shop so many times over the years but I never saw any activity – It was always locked with the lights off.
I wondered why?
Surely everyone was as fascinated as me but no, everyone else didn’t even seem to see it.
This experience didn’t deter me though and I set up my own personal styling studio in a shopping mall in Singapore in 2006 with a focus on colour analysis because that’s what I loved most.
The main strategy I used to get clients at that time was to attend craft fairs and do events at little boutiques around Singapore.
I used to get the emails of anyone interested and send out a weekly newsletter.
The odd person would come back 3-9 months later. This work was arduous and time consuming with little return.
I became disillusioned after years of hard work and still only earning a few hundred dollars a month in my business. I realised that the only people making money in the image business were the image consultant training companies.
I realised that the only people making money in the image business were the image consultant training companies.Aileen Lane, AICI CIP
I began to realise that the way I was taught to promote myself was attracting people just like me who wanted to train as personal stylists.
This was the marketing strategy of the image training companies and it worked really well if you wanted to attract people wanting to become personal stylists.
We are drawn to the drape stand like a magnet. I did attract lots of would-be personal stylists and I began training them in colour in 2010.
What of the personal stylists who actually wanted to style people though? What of the stylists who didn’t want to become the trainer of personal stylists?
From what I could see, they limbed along from month to month trying to pay the bills and stay afloat just like me!
I was mad and blaming the big training companies for this dilemma but then I stopped being mad and decided to do something about it by becoming a business coach to personal stylists and showing them how to market their businesses and make consistent income in this modern era of working from home, raising a family and still having time to enjoy life.
My training programs are different. I have moved away from the traditional model of marketing to attract other personal stylists and instead show you how to attract your perfect client (who is probably not a personal stylist).
My programs train you to work from anywhere in the world, promote yourself in a non-salesy way and get clients in the door so you can actually start making money and have the things you love and deserve.
I am currently offering a strategy call to help you figure out who your perfect client is and how you need to modify your strategy to get more of your dream clients.