5 things image consultants do that keep you distracted and prevent you getting the consistent flow of clients you need to stay in business.

If you are a colour consultant or an image consultant and you do not have a consistent flow of clients, then here are some things that may be distracting you and keeping you from being where you want to be in your business. I know all of these distractions intimately as I have been there myself in the past and I learnt the hard way that these things will not get you more paying clients.

  1. The Serial Drape Buyer: Most colour consultants I know love their drapes and they faff around endlessly rearranging them and buying new ones. Clients don’t care about your drapes; they just want to look good. I know how warm and fuzzy it feels to buy that new drape stand and select more beautiful drape colours but this will not help you get more clients in the door.
  2. Rewriting your website: A website is not necessary to get paying clients. If having the perfect website is holding you back, then forget about it and come back to it later when you actually have clients and you can afford to pay for the domain, the hosting and to get help writing it.
  3. I don’t know enough: This is common among consultants as they start out and often causes a business to fail before its starts. If you have taken basic training in colour and style, you know more about looking good than the majority of people on the planet. Start booking clients, show them what you know and your confidence will grow. There is no book or course that you can substitute for taking action.
  4. You struggle with your own image: I am blue in the face from telling consultants that it is extremely hard to be objective about ourselves. As an image consultant, you can also reach out to get help with your own image. If you struggle with your own colours, I am not surprised. This is common after training and before you have integrated your learning by practising your skills. Reach out and get help. I do online colour analysis for just €99 and your struggle with your own colours will be no more.
  5. You have little or no business skills: This is common with image consultants in the first 5 years of their business. Most image training courses focus on the technical skills of colour and style and teach very little about having a profitable business. I ended up having to learn by trial and error and it took me years to build my business. This does not have to be the case. If you want to learn how to make your image business profitable and scale it up, message me.

In the meantime, here is a free download that will help you get more paying clients now.


6 Ways To Use Online Colour Analysis In Your Business

I believe online colour analysis is the colour analysis of the future.

People are spending more time online and are more time strapped than ever. What could be easier for them, then an online consult taken from the comfort of their home? I have listed 6 ways that you can use online colour analysis in your business here but I am sure there are countless other ways it can be used.

  1. Show people their best colours: Learn how to conduct an online colour analysis and you can show people their best colours and provide them with a personalised digital colour palatte that they can open on their phone for shopping or for putting an outfit together.
  2. Mens Colour Consulting: I know very few men who want to be draped or made to sit in a consultation for several hours. How about analysing them online and sending them a personalised report? I think most men would be delighted with this. What a great gift idea for your clients husband also?
  3. Build a capsule wardrobe: Once you have determined a clients colours, how easy is it to create a capsule wardrobe for them? All this work can be done online and you can send them out a beautiful report personalised for their unique needs.
  4. Online Shopping for your client: Using the clients personalised digital palatte, how about doing an online shopping service for them? I know many busy corporate clients who would pay handsomely for this service.
  5. Makeup Consult: Sell makeup? Brilliant. Determine if someone is warm or cool in minutes and send them a personalised makeup kit that will have them coming back to you over and over again.
  6. Hair Consult: Do you know anyone who wouldn’t love a hair consult?? It is one of my biggest sellers. Advise people on their best hair colour and explain to them how to speak to their hairdresser to get the colour that makes them look fabulous. You will have a client for life.

How would you use colour analysis in your business? I would love to hear. For online colour analysis training, read more here.

Online Colour Analysis – Does it even work?

I must admit this was my first thought when I heard about it. How could colour analysis possibly work if I don’t see the person in person??

I had spent 10+ years doing colour analysis the good old fashioned way with drapes when I first heard of online colour analysis so I was rather fixated on the idea that you needed the drapes (cloth fabric swatches that a colour consultant uses near the clients face).

I was sceptical about being able to do colours online because I know that colour analysis is a science and an art. It requires technical skills and an experienced eye to determine a clients colours. I have yet to see a computer program able to do this, though technology is improving everyday.

When I provide online colour analysis it requires that I meet you on video and spend time talking with you.

Colour analysis is not as simple as putting you into one of 4, 12 or even 16 boxes. It requires taking the whole person into consideration – Your natural colouring, your personality, your style personality, your lifestyle and your preferences. All this cannot possibly be deciphered by a computer program or even from a picture.

To do online colour analysis, I need to see and work with the full living, breathing human being. Certainly, I spend time building my knowledge and getting to know you before I meet you through pictures and questionnaires but the meeting online step is critical to fit all the pieces together.

What questions do you have about online colour analysis?

Book an online colour analysis here.

How to shop for colours that suit you? ( Even if you have never had your colours done…)

Did you know that clothes designers and manufacturers often have trouble getting the colours they want in the garments they design and produce. Just this week, I was reading that the ice and jewel colours of the ‘Winter’ palette are particularly challenging to dye.

I never really thought about this before but this is perhaps why we see the same old colours in the shops season in, season out. This can make it difficult to find the colours that we want as our choices are limited.

Another difficulty with finding the colours that suit us is actually understanding why some hues suit us and other don’t. There is a science and an art behind it. The colours that suit you are in the same colour palette as the colour of your skin, eyes and natural hair colour. When you extend out this colour range there are thousands of colours that work for you.

Understanding the science behind the colours that suit you will really help you when are shopping as you can review the garment colours available and make a choice. Is the colour warm, cool, light, bright, deep or muted? Or is it a combination of two or more of these categories? That’s it. Most women can quickly learn how to do this for themselves after they have had their colours done.

If you haven’t had your colours done yet, then here are some ways to improve you success in finding colours that suit you when shopping:

  • Choose colours that are universally flattering. These colours pretty much suit everyone -Winter white (off white, not brilliant white),
    Ivory (not cream), Mid Grey, Stone, Taupe, Mid Purple, Mid Green, Medium Teal, Pewter . undefined
  • The colours you wear up near your face are the most important – Don’t worry too much about colours below the waist (though can I suggest that a darker neutral colour is more flattering here if this is where you pack on the lbs)
  • Most garments come in several different colours; take one in each colour into the changing room and try them all on. Which one would you wear home? I always ask this question to my clients when I go shopping with them. It focuses you in on what makes you feel good and it is usually the best colour for you out of the selection.

And if you are still struggling, come on in and see me for a colour analysis or book your online colour analysis here.

How to use colour to express your personality

I adore colour. Always have and probably always will. I go around figuring out people’s colours in my head. I especially love when someone doesn’t fall exactly into a colour category and I have to come up with a unique solution. I can happily ponder their ‘colour conundrum* for hours.

You see to me,

A successful colour analysis cannot just consider the characteristics of the skin, hair and eyes; it also has to address a person’s personality. You cannot separate the physical and the psychological outlook of a person. They go hand and hand and both must be considered when ‘getting your colours done’.

So how can you go about using colour to express your personality? Here are some thoughts to ponder.

I love to wear tints, tones and shades of the colours that suit me. It makes me feel calm and collected. Other people do not feel threatened and I am often told that I am friendly and approachable. I am not sure which came first, the colours I love or my personality. I think one reflects the other and that it could be no other way.

Some people love to wear red. Often dramatic or romantic types love a good red. Reds are fiery and show personality traits of daring and fieriness.

Nature loving people often gravitate toward browns and greens. These colours show gravity, earthiness and stability. Think all the shades of brown from beige to the darkest chocolate browns and all the greens from forest green to the palest mint.

Creative personality types love to mix unusual colours to express their unconventional style personality and their artistic mind. Think of Vivienne Westwood. Unexpected is to be expected.

Fun loving extroverts often wear lots of brightly contrasting colour with lots of movement in the print. This again shows how their mind works. They are out-going, fun loving and social in most cases. It would be unusual to see an introverted person who loves to stay home wearing these colours.

There is no doubt in my mind that the colours we choose to wear reflect what is going on inside for us.

How do the colours you wear reflect how you think and feel? Do you go for bright unusual combinations or quieter softer tones? Do you avoid colour altogether? Do you like lower contrast or higher contrast?

When I conduct a colour analysis consultation, I consider personality as well as colouring so don’t be surprised when one of the first things I ask you to do is fill out a personality quiz. Colour analysis becomes truly fascinating when personality is taken into consideration and in time, you too will find that personality and the colours you choose to wear become inseparable.

Reply by email if you have any questions about colour analysis or about the services I provide. I am happy to chat by mail, messenger or by telephone.

*Colour Conundrum is a word made up by me for people with unusual colouring or colouring that is hard to categorise into conventional colour groupings.